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There’s a flow to good copy — an ebb.

Exceptional copy makes you want to:

  1. continue reading and
  2. take action

But consider the other places that copy exist (on top of blogs), and the KPIs in your marketing funnel that can be improved:

  • Awareness

    • social posts
    • advertising
    • podcast scripts
    • sales letters
    • search ads
    • webinar decks
    • lead magnets

  • Conversion

    • website pages
    • email drips
    • case studies
    • landing pages
    • sales decks
    • product demos
    • ebooks

  • Retention

    • welcome emails
    • onboarding flows
    • win back campaigns
    • product marketing
    • webinars
    • CS macros
    • newsletters

about me

Tim Peckover

• 10+ years of marketing + sales experience

• 7 years, 100,000 installs, and over $100 million in revenue for apps and agencies in the Shopify ecosystem

• Dozens of brands and apps, including Built for Shopify and Shopify Plus certified

• Certified Shopify + Klaviyo Partner