Getting a business started is hard. Going from zero to one is the hardest part. Once you’ve gotten launched and have a product, you’ll need to consider content marketing to build your brand and drive sales. But what if you don’t have the budget for a full-time hire? That’s where fractional content marketing comes in.
What is fractional content marketing?
Fractional content marketing is when you hire a freelance expert to lead content strategy and production. You aren’t at a point where you need a full-time hire, and you can save thousands of dollars per month in overhead costs. You also don’t have to start with a junior employee and have to teach them the ropes of content—you’re working with an expert with years of experience creating hundreds of pieces of content. Get the results you’re looking for, without a huge investment.
5 Benefits of working with a fractional content marketer
Fractional content marketers are typically highly experienced professionals who are available on an hourly or project basis, often remotely or via virtual collaboration tools. They bring deep expertise and knowledge of your industry that can help create valuable, high-impact content that resonates with your target audience and drives results.
How exactly can they help you move content forward?
1. Get fractional content faster
Fractional content marketers can hit the ground running quickly because they’ve done this many, many times before, meaning that your content production timeline will be significantly shortened compared to hiring someone internally. This efficiency in getting up and running also extends to their ability to quickly understand your business and its needs, as well as any target audience or market segments you are looking to engage.
2. Spend less, get more content
Since you aren't paying to ramp up, train in your niche, or onboard fractional marketers to all of your systems, they can come at a much lower cost than hiring an internal employee. This cost savings can be reinvested into other areas of your business or used to scale up your content efforts even further.
When you don't have HR overhead, it's much easier to scale fractional content up or down as you need it.
3. Content specialization out of the gate
When you partner with a fractional content lead, they come with years of expertise and experience in their field — they understand the ins and outs of creating compelling, effective content that drives results. Plus, they often specialize in particular industries or niches, like ecommerce, robotics, or retention, giving them an added advantage when it comes to understanding and engaging with your specific target audience.
4. Deep industry knowledge
Fractional marketers have intimate knowledge of the industry they work in, meaning they know which topics are currently trending and how best to appeal to customers in your niche market segment. This can be invaluable when it comes to creating content that is relevant and engaging for your readership.
5. Established network to leverage for content
Networking is key for any successful business, and fractional marketers have extensive networks that can help open doors for new opportunities. They can introduce you to influencers, potential partners, and more that can help take your business — and your content — to the next level. Those connections make it easier for fractional marketers to identify trends before they become mainstream, allowing you to stay ahead of the competition.
Fractional content marketing TL;DR
Fractional content marketing is perfect for businesses that need experienced professionals to handle their content marketing, but aren't quite ready to commit to a full-time hire. You can bring on a seasoned pro on an hourly or project basis, saving you money and time in the process, leveraging industry experts with a wealth of experience to help create valuable, high-impact content that resonates with your target audience and drives results. Plus, with their extensive networks, fractional content marketers can introduce you to influencers, partners, and more that can help take your business to the next level.
When things reach the cadence, then eventually it will make sense to switch to a full time content marketer. Then you'll have to decide whether you pay your fractional marketer for full time hours ($$$) or bring content in-house.
But first, you need to get your content started.
Looking for your own fractional content marketer? Get in touch